Being a farrier for horses is kind of a niche in itself.
RG Equine services could also take care of Zebras and other kinds of hoofed animals. But that niche would just be too small.
So he has to choose a niche within the horse business. One of his options is focussing on problem cases. They are already capable of fixing a lot of special conditions. RG Equine Services wants to appeal to a big part of the industry. Just by providing the best service at a suitable price. If there is one niche that’s interesting for them then it’s the Reining world. Reining is a typically American style of horseback riding. RG Equine services is specialised in providing the right type of horsehoes for this discipline.
