Analyze your internal environment

RG Equine Services truly is a start-up company. It was founde by two oun farriers in September 2014. The their main approach is guaranteeing a positive mouth to mouth buzz. This is still very important in the horse industry. They have an agreement to work for another farrier while gathering their own clientele.

They hand out cards at the events they visit and have their own facebook page. It has about 170 likes. They don’t have an own website yet. That’s why they are very excited that we took on this challenge.

We may conclude that there are still a lot of possibilities to explore. There aren’t a lot of farriers who use websites, social media and a modern service oriented approach. This could be one of the future usp’s of RG-Equine services!